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GETTING ATTENTION MATTERS.

No matter what you do or need to be done, you will not achieve it without getting enough people’s attention in a way that gets them to act.

There is a myth that people now have less attention than ever before.  In fact , it is claimed as little attention as a goldfish.  The reality, however, is very different, people’s attention spans have remained the same as they ever were.  

Not all attention is equal.  We have more demands or distractions than ever before competing for our attention.

So how do you ensure that you grab this attention when it is available to work for your business?  That’s where we come in. 

We ensure through our unique campaign development approach that we find the right balance of channels, message and market presence to deliver results.

We keep it simple, and focus on what matters, each and every time.

WHY WE ARE HERE

WHAT WE DO.

 

Our mission is to improve your total campaign potency.  We do this by combining the emotion and memory from great messaging with integrated audience delivery.  We deliver this by ensuring that senior people are active on your business each day, every day.

 

There is no holding company to answer to.  No trading deal which needs to be topped up.  Just the best independent advice and plans that address your business needs.

Expenditure on marketing communication is typically second only to the cost of goods and services being provided.  Conversely, the traditional agency model  gives you the least time from those with the most experience.  This is an imbalance.  To stand out and get the attention you need, every part and partner needs to be collaborating and working to maximise the overall effect. 

 

 

We build brands.  For today. For tomorrow.  For the future.  We develop campaigns that don’t add noise and clutter but grab people’s attention.   

Driven by full neutrality in communication planning., we’ll speak up to ensure that everything is working as hard as possible.  We get involved.  We go deep into the research, yours and all sources, to unlock the key insight.  

We work with all partners to ensure that the strategy can work and then is applied on all activities.

WHY WE ARE HERE.

EXPERIENCED CORE

EXPERIENCED CORE. 

We believe that an experienced core team will deliver the agility you need.

Lines of communication quickly multiply

the more people that get involved.

Going from 3 to 6 people multiplies

the communication lines by 5.   

That translates into 5 times more emails,

5 times harder to get a meeting booked,

5 times longer to get a decision made.

We keep it tight.  We keep it direct.

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LESS IS MORE

LESS, TRULY IS MORE.

it's how we do everything.

Less

Bureaucracy

Complexity

Convention

Process

Secrecy

More

Collaboration

Transparency

Creativity

Passion

Integrity

WHO WE ARE
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WHO WE ARE.

Founded by Jason Theodore in 2019 to address the challenges in the current agency model.

Jason is a communication specialist with over 25 years experience. He has worked globally, in key leadership roles, across every industry sector.  Whether leading the world’s biggest advertisers, or local launches in individual markets, the same dedication and commitment is offered to each and every client.

The Attention Works, partners with some of New Zealand’s leading, independent creative agencies to be able to offer full service solutions, as well as the best boutique research and analytic agencies.

Think that you have a specialism we could use?  Then get in touch and share how you think you would fit in.

SERVICES

OUR SERVICES.

 

Our core focus is strategy and communication planning.

 

We then extend that into media planning and buying if you like our approach. 

 

This includes all “traditional” media through to programmatic, social, SEO, SEM and beyond.

Through our partner network, we can extend this into content creation, design and retail activation to offer true full service solutions.

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OUR CLIENTS

OUR CLIENTS.

We are working with local and multi-national advertisers here in New Zealand and Australia.  

Our business is based on delivering excellence, every time, through direct senior engagement and execution.

Some of our clients work with other agencies, but they value our experienced perspective on the challenges and solutions.

Not everything needs to be shared publicly.

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OUR WORK

OUR WORK.

We have already been engaged across a broad spectrum of categories and assignment types. 

 

In fact, business categories from A to W. 

 

These have included alcohol, appliances, decorating, finance, garden equipment, healthcare, politics and white goods.  We just can’t find that zebra breeder to complete our alphabet!

The work has covered brand launches and campaigns, communication strategy, consumer & market insights, media strategy and execution, retailer marketing support, promotional partnerships and research.

These have been on either a retained support or project basis.  Each was tailored to create the right outcomes for our clients in their timeframe. 

CONTACT US

CONTACT US.

If you think that we may be able to help you or your business, please get in touch.

You could either call +64 21 0866 4056

 

Or email jason@theattentionworks.com

Sorry we don't have a fax machine.

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